B.S. in Sport Management

Football coach on the sideline wearing Tarleton State University gear.

Overview

The Bachelor of Science in Sport Management focuses on the business and administrative aspects of the sport industry. The program combines principles of management, marketing, finance, and communication with sport-specific applications.

Students gain knowledge in areas such as sport marketing, event management, facility operations, and legal issues in sport. The curriculum includes both classroom instruction and practical experiences, preparing students for roles in professional, collegiate, and community sport organizations.

Sport Management Program Benefits

  • Hands-on experience through internships with sport organizations
  • Curriculum combining business principles with sport industry applications
  • Preparation for careers in professional, collegiate, and recreational sports
  • Opportunities to work in sport event planning and facility management
  • Faculty with experience in sport business and management
  • Networking opportunities with sport industry professionals

Courses

Visit the University Catalog

More About the Program

The Sport Management program provides students with opportunities to gain real-world experience through internships, practicum courses, and partnerships with sport organizations. Students may work with athletic departments, recreation programs, sport facilities, and event management teams. Coursework emphasizes leadership, communication, and organizational skills necessary for success in the sports industry. Students learn to manage sports events, develop marketing campaigns, and understand the financial and legal aspects of sports organizations.

Offered Concentrations

The degree program offers the flexibility to customize based on a student’s needs and interests.

Learning Outcomes

  • Oral Communication: Students will present a professional presentation.
  • Written Communication: Students will prepare professional written documents.
  • Ethics: Students will analyze ethical dilemmas to make appropriate decisions.

Sport Management Career Outcomes

  • Sport Marketing Manager – Develops promotional strategies for teams and organizations
  • Event Coordinator – Plans and executes sporting events and tournaments
  • Facility Manager – Oversees operations of stadiums, arenas, or recreational facilities

Sport Management Admissions Requirements

  • Meet Tarleton State University undergraduate admission requirements
  • Minimum high school GPA requirements
  • Submission of application and official transcripts

Credit for Prior Learning

Students may receive credit for relevant workforce experience or certifications in business, sport, or event management as approved by the university.

Learn about Credit for Prior Learning

Frequently Asked Questions

Resources

Advising Guide

View the Advising Guide (PDF)
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