Marketing, M.S.

three students posing in front of wooden wall with labeling that says college of business

Overview

The Dr. Sam Pack College of Business’ 100% online Master of Science in Marketing is designed for professionals seeking to excel in strategic marketing roles. The MS in Marketing is accredited by AACSB and also proudly holds accreditation from SACSCOC. This program consists of 6 required courses plus 12 credit hours of graduate marketing electives (4 classes). Acquire skills and knowledge demanded by today’s dynamic marketing landscape, delving into foundational topics such as marketing strategy, followed by courses in marketing research, advanced consumer behavior, digital marketing and analytics, new product development, and advertising strategy. Electives include popular career paths in fields like sports marketing, non-profit and public sector, and even international marketing. Students with a MS in Marketing have earned a salary of $71,000 on average, according to Payscale.com. Tarleton State University, named one of the best online business schools in Texas by College Choice 2023, offers classes for this program in 3, 5, 8, 10, and 16-week formats. Students may attend classes online, in Fort Worth, part-time, or full-time. Embrace a program that goes beyond, fostering innovative thinking and providing the skills essential for success in today’s competitive business landscape.

Program Benefits

  • No GMAT/GRE Required
  • Flexible online learning allows you to integrate your academic journey with your professional and personal responsibilities.
  • Earn your degree in as short as 24 months for under $15,000.
  • Program available in a variety of formats allowing part-time or full-time enrollment.
  • Program accredited by AACSB, a globally recognized standard of excellence in business education.
  • An extensive academic support services, including online orientation, library resources, the Writing Center offering assistance and a Tutoring and Learning Center.

Courses

Visit the University Catalog

More About the Program

Want to know what online learning looks like? You can experience firsthand the excellence of our College of Business graduate courses by sampling one in Canvas, gaining valuable insights into our innovative curriculum and fostering confidence in your decision to pursue advanced business education with us. Graduate Sample Course

Video Overview

Learning Outcomes

  • Understanding of marketing functions related to product, pricing, promotion and distribution.
  • Insight into various marketing research methods along with processes to gather, record, and analyze marketing data.
  • How to leverage consumer behavior from the lens of psychological, social, cultural, and ethnic factors.

Career Outcomes

  • Brand Director/Manager – Develop and execute strategies to build and maintain a strong brand identity, increase brand awareness, and drive customer engagement.
  • Digital Marketing Manager – Plan and execute digital marketing campaigns across various online platforms, including social media, email marketing, and search engine optimization (SEO).
  • Product Marketing Manager – Develop marketing plans and strategies for specific products or product lines, including product positioning, pricing, and promotional activities.

Admissions Requirements

  • A $50 non-refundable processing fee
  • An essay (600 words or less) addressing your purpose and goals for pursuing graduate school
  • Bachelor’s Degree
  • Minimum 2.5 GPA

Frequently Asked Questions

Resources

Program Flyer

View Program Flyer
Download Program Flyer (PDF)

Advising Guide

View Marketing Program Advising Guide
View the Advising Guide (PDF)
Masters in Business Administration