M.S. in Sport Management

A woman in purple standing next to a sonogram machine with an athletic trainer poster behind her.

Overview

The Master of Science in Sport Management is a graduate-level program designed to provide advanced knowledge of the sport industry, including organizational leadership, sport marketing, finance, and event management. The program integrates theoretical foundations with applied learning in professional, collegiate, and community sport settings. Students examine the structure and governance of sport organizations, legal and ethical issues, and strategic decision-making processes. Coursework emphasizes data-driven analysis, communication, and operational management within the global sport industry.

Sport Management Program Benefits

  • Industry-focused curriculum aligned with current sport management practices
  • Opportunities for internships and applied experiences in sport organizations
  • Faculty with professional and academic experience in the sports industry
  • Flexible course delivery options for working professionals
  • Emphasis on leadership, analytics, and strategic decision-making
  • Networking opportunities with sport industry professionals

Courses

Visit the University Catalog

More About the Program

The Master of Science in Sport Management at Tarleton State University emphasizes experiential learning through internships, capstone projects, and partnerships with regional sport organizations. Students have opportunities to engage with collegiate athletics, community recreation programs, and professional sport entities. Faculty members bring a combination of academic research and industry experience, offering students insight into real-world challenges and innovations in sport management. Small class sizes promote interaction, collaboration, and mentorship. The program is designed to accommodate both recent graduates and working professionals seeking advancement in the sport industry. Flexible scheduling options, including evening and online courses, allow students to balance academic and professional commitments. Graduates of the program are prepared to pursue leadership roles across various sectors of the sport industry, including intercollegiate athletics, professional sports, event management, and recreational services.

Learning Outcomes

  • Develop a comprehensive understanding of the principles and theories underlying the diverse sport management industry, including the legal aspects, marketing strategies, event management, and finance.
  • Critically evaluate new research, technologies, and industry trends to remain at the forefront of the sport management field.
  • Apply evidence-based practices within sports organizations, translating research findings into practical application to improve organizational or team outcomes.

Sport Management Career Outcomes

  • Sport Manager – Oversees operations within sport organizations or teams
  • Athletic Director – Manages athletic programs at educational institutions
  • Event Coordinator – Plans and executes sporting events and tournaments

Sport Management Admissions Requirements

  • Bachelor’s degree from an accredited institution
  • Minimum GPA of 2.5 (or higher, depending on admission standards)
  • Completed graduate application
  • Official transcripts

Frequently Asked Questions

B.S. in Sport Management
M.S. in Kinesiology